Case Studies

Addressing Data Gap in a Pivotal Trial: Patient Experience Study

How a small biotech company used data from an observational research study to increase prescriber and payer confidence and differentiate from the market leader.

Informing a Risk-Sharing Contract

How a well-crafted real-world comparative effectiveness study helped a second-to-market product remove formulary hurdles and reach parity access to market leader.

Improving Population Health through Better Identification of High-Risk Patients

How a proprietary patient-identification tool helped a small biotech company improve health system engagement.



Understanding the Importance of Mode of Intake from the Patients’ Perspective

How patient preferences insights were effectively leveraged to inform regulatory and payer approval in a crowded market.